Helium 10 and BlooprintAI solve different problems. Helium 10 is an all-in-one Amazon suite, strongest at keyword and product research, with an advertising tool in its higher tiers, billed in US dollars. BlooprintAI is ads-only software for Amazon India, Amazon UAE, Flipkart and Shopsy, billed in rupees. This page compares the two on what they actually do.
Helium 10 prices from helium10.com/pricing on 29 Sep 2026; the Ads tier placement is from RevenueGeeks, a third-party site, and should be confirmed with Helium 10 before you buy.
| Helium 10 | BlooprintAI | |
|---|---|---|
| Marketplaces | Amazon (24+ marketplaces), Walmart, TikTok Shop | Amazon India, Amazon UAE, Flipkart, Shopsy (others coming soon) |
| Amazon.in support | Yes (per RevenueGeeks, third-party) | Yes, built for it (Amazon SPN partner) |
| Flipkart support | No | Yes, PLA campaigns plus Shopsy, self-serve |
| Pricing and currency | USD: Platinum $129/month ($99 promo), Diamond $359 ($279 promo), Enterprise from $1,499 (checked 29 Sep 2026) | Rs 14,999/month Amazon, Rs 12,999/month Flipkart + Shopsy; 10% off 6 months, 20% off 12 months (checked 29 Sep 2026) |
| INR pricing | No | Yes, public |
| Free trial | None shown on the pricing page (no long-term commitment) | 7 days, no card |
| Bulk campaign creation | Not stated on pages read | Yes, one CSV for Amazon SP, SB, SD and Flipkart PLA |
| Automation model | Helium 10 Ads (ex-Adtomic), sold as automation for Amazon PPC; Diamond tier per RevenueGeeks | Suggestions you review and apply in bulk; no auto-bidding |
| Best for | Keyword and product research, multi-country Amazon sellers | Indian sellers and agencies on Amazon.in and Flipkart who want scale and to approve every change |
Helium 10 has spent years building tools around finding and ranking products. Its site groups them into product research, keyword research, listing optimisation, analytics, operations and advertising. For an Amazon.com private-label seller that breadth is the point: one login for the whole job.
The advertising product, Helium 10 Ads, used to be Adtomic. It is sold as automation for Amazon PPC, so bids are managed by the tool according to targets and rules. Helium 10 also has a free Amazon PPC audit tool, a free PPC course and a glossary of more than a hundred Amazon terms. If training and research matter to you, this is where Helium 10 is clearly stronger.
BlooprintAI started as the internal tool Blooprint's own account managers used on Amazon.in and Flipkart accounts. It is organised around bulk actions and review steps rather than a black box.
How BlooprintAI works, so this comparison is fair: it is bulk-workflow software, not a bidding robot. It creates campaigns in bulk from a CSV, filters keywords and targets by ACoS, CPC, CVR or spend, shows suggested bids, and applies the bid, budget and placement changes you approve, with a summary first and a log afterwards. It does not auto-bid, run hourly rules, add negatives on its own, daypart, or offer a custom dashboard builder. If you want fully hands-off bidding, some of the tools on this page do that and BlooprintAI does not.
At roughly Rs 96 to the dollar on 29 Sep 2026, Helium 10 Platinum ($129) is about Rs 12,400 a month and Diamond ($359) about Rs 34,500, with promo prices of $99 and $279 bringing that to about Rs 9,500 and Rs 26,800 while the promo lasts. If the Ads tool really needs Diamond, the ads-capable price is the Rs 34,500 figure.
BlooprintAI is Rs 14,999 a month for Amazon India and UAE and Rs 12,999 for Flipkart + Shopsy, with 10% off on 6-month and 20% off on 12-month plans. There is a 7-day trial that needs no card.
All INR figures on this page are before GST. Indian invoices carry 18% GST, and Indian businesses paying a foreign vendor in USD usually pay IGST on the import of the service plus a card forex markup, so add those to any dollar price before comparing.
| If you | Pick |
|---|---|
| Launch new products often and live in keyword research | Helium 10 |
| Sell on Amazon.com, Walmart or TikTok Shop | Helium 10 |
| Want bids changed automatically by rules | Helium 10 Ads |
| Run Amazon.in plus Flipkart or Shopsy ads | BlooprintAI |
| Want to pay in rupees with no forex or IGST surprises | BlooprintAI |
| Manage client accounts and need a log of every change | BlooprintAI |
| Have a small account with a few campaigns | Neither yet; the free consoles are enough |
Plenty of Indian brands use both: Helium 10 or a similar tool for research at launch, BlooprintAI for the weekly ads work across marketplaces.
What an Indian seller gives up and gains by leaving Helium 10 for an INR-priced ads tool.
Learn more →Platinum, Diamond and Enterprise converted to rupees at today's rate, with the GST and forex notes.
Learn more →Bulk campaign creation, bid and budget changes in bulk, and search-term analysis for Amazon India and UAE.
Learn more →Work out ACoS and ROAS from ad spend and ad sales before you compare tool prices against your margin.
Learn more →For Amazon and Flipkart advertising, yes. For keyword research, product research and listing tools, no; BlooprintAI does not offer those. Sellers who need both usually run a research tool alongside an ads tool.
No. Helium 10 covers Amazon marketplaces, Walmart and TikTok Shop. Flipkart and Shopsy campaigns are covered by BlooprintAI, Hector, Artha360, Mark8 IQ and Adyogi.
Platinum is $129 a month and Diamond $359, with promo prices of $99 and $279, checked 29 Sep 2026. At about Rs 96 to the dollar that is roughly Rs 12,400 and Rs 34,500 before IGST and forex charges. There is no INR price list.
Yes, 7 days with no card. Helium 10's pricing page showed no free trial on 29 Sep 2026, only the note that there is no long-term commitment.
No. BlooprintAI shows suggested bids and applies the changes you approve in bulk. There is no automatic or hourly bidding, no dayparting and no automatic negatives.
Yes. They connect to your Amazon account separately through Amazon's own authorisation, and neither needs the other. Many sellers research in one and run ads in the other.
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