noon ads reports come in four views worth checking weekly: the campaign overview (spend, sales, ROAS by campaign), detailed target performance (results by keyword and category target), placement performance (top of search against the rest) and new-to-brand metrics. Attribution differs by ad type, revenue is counted at full price excluding VAT, and recent days fill in late, so read last week, not yesterday.
| Report | One row per | Question it answers | Action |
|---|---|---|---|
| Campaign overview | Campaign | Which campaigns earn their spend? | Move budget from low to high ROAS campaigns |
| Detailed target performance | Keyword or category target | Which targets spend without selling? | Cut bids or pause; promote winners to manual exact |
| Placement performance | Placement | Is the top-of-search premium paying? | Raise or lower the placement adjustment |
| New to brand | Campaign or ad type | How many orders came from new customers? | Justify Brand and Display spend |
A seller video titled '4 Noon Ads Reports You MUST Analyze' covers the same four. Blooprint's noon ads guide lists the metrics each report carries; this page is about reading them.
This report shows results for each keyword and category target. On an auto campaign that means the targets noon chose, which is how you find the terms worth moving into a manual campaign with their own bids. Note what it is not: the target report lists your targets, not every search query a shopper typed, so it cannot show you irrelevant queries matched by a broad target in the way Amazon's search term report does. Negatives come from spotting targets that spend without converting.
Sort by spend, then by ROAS against your break-even. Targets with 30 or more clicks and no orders get a lower bid or a pause; targets above break-even with low spend get a higher bid, because noon's first-price auction means they are probably losing slots to higher bidders.
Ads reports and Seller Lab sales will not match, for the reasons above. Once a month, take ad-attributed sales, restate them at the price actually charged, subtract returns, and compare with the ad spend deducted on the weekly statements for the same period. That is the ROAS to manage to.
At least seven days after the week ends, so Product Ads attribution has settled.
Especially for sale weeks.
noon's weekly statements show what was actually deducted.
UAE and Saudi campaigns report in their own currencies; keep them apart.
BlooprintAI does not manage noon ads yet; noon is marked coming soon. For Amazon.ae, BlooprintAI already puts search-term, placement and product-level reports in one dashboard with Excel export.
BlooprintAI's Amazon plan covers Amazon.ae as well as Amazon.in: bulk campaigns, bid changes by filter and search-term analysis. ₹14,999 per month, 7-day free trial.
Learn more →Spend, sales, ACoS and ROAS from every connected marketplace in one dashboard with Excel export.
Learn more →The checklist when a noon campaign shows no impressions or no spend.
Learn more →A campaign overview, a detailed target performance report by keyword and category, placement performance and new-to-brand metrics, each with impressions, clicks, spend, orders, sales, CVR, effective CPC and ROAS.
Not in the Amazon sense. The detailed target performance report shows your keyword and category targets, not every raw query shoppers typed.
Attributed revenue is at full price before discount and excluding VAT, uses windows of 7 to 30 days by ad type, and ignores returns. Restate it before comparing.
Recent days fill in as attribution windows run, and sellers report new campaigns taking several days to show data. Review closed weeks, not yesterday.
Orders from customers who have not bought your brand on noon in the previous 365 days, reported to show how much ad spend brings new customers.
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