noon offers three self-serve ad types: Product Ads, sponsored listings on search and category pages charged per click; Brand Ads, brand-level units charged per click and limited to brand owners or authorised representatives; and Display Ads, banners charged per thousand impressions and open to sellers, distributors and brands. Managed Display, run by noon's team, starts at USD 1,500.
| Product Ads | Brand Ads | Display Ads | |
|---|---|---|---|
| Charging | Per click | Per click | Per thousand impressions |
| Who can run | Sellers, brands | Brand owner or authorised representative | Sellers, distributors, brands |
| Where | Search and category, marked sponsored | Brand unit on search with several products | Banners across app and site |
| Targeting | Auto; manual by keyword, category or product | Keyword and category | Audience and placement |
| Attribution window | 7 days | 14 days | 7-day view, 30-day click |
| Use | Orders from shoppers searching | Brand search and range | Reach, launches, events |
Windows and eligibility are from noon's ads help centre. New-to-brand metrics use a 365-day lookback; attributed revenue is at full price before discount and excluding VAT, on a last-touch basis in which Brand Ads clicks weigh most. Blooprint's noon ads guide covers bidding and setup; this page is the type-by-type map.
Product Ads put an existing listing in a sponsored slot in search and category results and charge when someone clicks. They are the equivalent of Amazon Sponsored Products and of what older noon pages called Product Listing Ads. Targeting is automatic, where noon picks keywords and categories and one default bid applies, or manual, with a bid per keyword or category. Product targeting, placing your listing against named competitor products, is covered in noon seller tutorials and suits a listing that beats a rival on price or rating.
noon's help centre uses bids such as AED 2 on auto and AED 3, 1.5 and 2 across manual keywords in its examples. Because the auction is first-price, the bid is the price.
Brand Ads show a brand unit with several products on search and are charged per click. Only the brand owner or an authorised representative can run them, so a reseller of someone else's brand cannot. They carry the longest attribution window, 14 days, and noon's last-touch model gives Brand Ads clicks the most weight, so a brand running both types will see Brand Ads credited with some orders a Product Ad click also touched. Use them for brand-name searches and to show a range, not as a substitute for Product Ads on generic terms.
Display Ads are banners charged per thousand impressions; noon's help examples use AED 5 CPM. They are self-serve and open to sellers, distributors and brands, and attribute on a 7-day view and 30-day click window, so they will claim orders that search ads also touched. Judge them on reach and new-to-brand customers rather than ROAS alone.
Managed Display is the same inventory run by noon's ads team, with a minimum of USD 1,500 in the UAE, Saudi Arabia and Egypt. It suits event launches where you want noon's help with placements and creative.
BlooprintAI does not manage noon ads yet; noon is marked coming soon. Amazon.ae Sponsored Products, Brands and Display are supported today in BlooprintAI's Amazon plan.
Five to ten listings with stock at noon's warehouse, bid at the low end of the recommended range, run 10 to 15 days as noon recommends.
Converting search terms from the auto campaign as keywords, with a top-of-search adjustment on the best sellers.
If you own the brand, on brand terms and category terms where your range wins.
For Yellow Friday, Ramadan or a launch, once search campaigns are profitable.
BlooprintAI's Amazon plan covers Amazon.ae as well as Amazon.in: bulk campaigns, bid changes by filter and search-term analysis. ₹14,999 per month, 7-day free trial.
Learn more →Cost per thousand impressions: the billing model behind Blinkit, Zepto, Instamart and Myntra banners.
Learn more →First-price bidding, bid ranges in AED, budgets, VAT and the break-even ROAS.
Learn more →The four reports to check weekly and how attribution shapes them.
Learn more →Three self-serve types: Product Ads and Brand Ads charged per click, and Display Ads charged per thousand impressions. Managed Display, run by noon's team, has a USD 1,500 minimum.
Product Ads promote a single listing in search and category results. Brand Ads show a brand unit with several products and can only be run by the brand owner or an authorised representative.
Yes. They are open to sellers, distributors and brands and charged on CPM. Managed Display is the option where noon's team runs them, from USD 1,500.
Product Ads 7 days, Brand Ads 14 days, Display 7-day view and 30-day click, with new-to-brand on a 365-day lookback, per noon's help centre.
Yes. Older noon pages called sponsored listings Product Listing Ads; the current help centre calls them Product Ads.
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