When the Meesho ads option is not showing, the usual causes are an account that has not met Meesho's ads eligibility, a catalogue that is not live, or looking in the supplier app instead of the web Supplier Panel. Meesho does not publish the eligibility rule, so this page lists what sellers consistently report and the order to check it in.
The Meesho supplier app shows orders, payments and catalogue status, but the advertising module is built for the web Supplier Panel. A good share of 'ads option not showing' questions are from suppliers on the phone app. Log in at supplier.meesho.com on a laptop or desktop browser and look for Advertisements in the left menu.
If the tab is there on the web and missing in the app, nothing is wrong. If it is missing on the web too, go down the list below.
| Cause | How to confirm | What clears it |
|---|---|---|
| Account too new | Few or no delivered orders yet | Sellers report the tab appearing after the first delivered orders; there is no published count |
| No live catalogue | Catalogues show 'in review', 'rejected' or 'out of stock' | Fix the rejection reason or add stock; ads need a catalogue that can be sold |
| Account under action | Notice in the panel about quality, returns or policy | Resolve the notice; ads are withheld while it is open |
| Category not enabled for ads | Other categories on the account can be promoted, this one cannot | Nothing to fix; promote another catalogue or wait for Meesho to open the category |
| Panel permissions | A staff login rather than the owner login | Use the owner login or ask the owner to grant access |
Meesho does not document the eligibility rule on any public page, and its supplier help site returns an error to automated readers, so the rows above are the pattern from seller forums and tutorials, not a policy statement. Meesho support, reached from the panel, can tell you which one applies to your account.
A related family of problems is that the option is there but the campaign will not start. These have different fixes:
If the tab is missing because the account is new, the wait is useful. Blooprint's Meesho ads guide and the seller guides that rank for 'when to start Meesho ads' agree on the same thing: ads only pay on a catalogue that already sells organically, because you need a conversion baseline and a return rate to set a target. Twenty to thirty organic orders on a catalogue is the usual threshold. Use the waiting time to get real photos, correct size charts and the right category on the catalogues you plan to promote; those are also the changes that cut returns.
BlooprintAI does not manage Meesho ads yet; Meesho is marked coming soon. The Flipkart and Amazon products are live today.
Create PLA campaigns in bulk, filter FSNs and keywords by ROI, CPC and spend, and update bids and budgets in one go. ₹12,999 per month, 7-day free trial.
Learn more →What the paused status means, when it resets and when to raise the limit.
Learn more →Cost per order defined, with the formula and a worked example in rupees.
Learn more →The organic-first rule, the four conditions a catalogue should meet, and a ₹ example.
Learn more →Most often the account is new and has not met Meesho's unpublished eligibility, no catalogue is live, or the account is under a quality or policy notice. Check on the web Supplier Panel rather than the app first.
The advertising module is built for the web Supplier Panel at supplier.meesho.com. Use a desktop browser to create and manage campaigns.
Meesho does not publish a number. Sellers report the Advertisements tab appearing after the first delivered orders. Meesho support can confirm the status for your account.
Meesho lets suppliers sell on an enrolment ID without GST registration. Whether ads are open to that account is decided in the panel and not documented publicly; if the tab shows, you can run them, and the 18% GST on ad spend becomes a cost rather than an input credit.
Not yet. Meesho ads in BlooprintAI are marked coming soon. Amazon and Flipkart ads are available today.
Join 500+ brands powered by our team with