Product

An Amazon and Flipkart ads dashboard in one view

BlooprintAI's multi-marketplace ads dashboard puts Amazon and Flipkart + Shopsy advertising side by side: total spend, sales, impressions, ACoS and ROI for the whole business, then a drill-down into each marketplace to campaign, placement and product level. Data comes from the official APIs, refreshes daily, and exports to multi-sheet Excel for the people who still want a spreadsheet.

Marketplaces today
Amazon India, Amazon UAE, Flipkart + Shopsy
Coming soon
Myntra, Meesho, Blinkit, Swiggy Instamart, Zepto, noon, Namshi
Refresh
Daily, last 30 days re-read for late orders
Exports
CSV and multi-sheet Excel

The Monday question

How did ads do last week? For a brand on Amazon and Flipkart the honest answer involves two consoles, two date pickers, two definitions of the headline ratio (Amazon reports ACoS, Flipkart reports ROI, which is the inverse) and a spreadsheet to stitch them together. By the time the sheet is ready it is Wednesday.

The dashboard answers the question in one screen, in one set of units, with the date the data is complete up to printed on it.

What the dashboard shows

  • Brand-owner summary: total ad spend, ad sales, impressions and clicks across every connected marketplace, with each marketplace's share
  • ACoS and ROI side by side for every marketplace, so Amazon's 25% and Flipkart's ROI of 4 read as the same result
  • A health indicator for each marketplace (on track, watch, off) so the one that needs attention stands out
  • Trend lines for spend, sales and orders over the period you pick
  • Drill-down into each marketplace: campaigns, placements, keywords or search terms, ASINs or FSNs
  • The date each marketplace's data is available till, and a clear marker on any marketplace not yet connected

ACoS and ROI on one screen

The biggest source of confusion in a two-marketplace report is the headline number. Amazon's ACoS is spend divided by sales, so lower is better. Flipkart's ROI is sales divided by spend, so higher is better. A 25% ACoS and an ROI of 4 are the same efficiency. The dashboard shows both for every marketplace so nobody has to convert in their head, and the conversion table guide lists every platform's version.

MarketplaceHeadline metricFormulaSame result as 25% ACoS
Amazon India, Amazon UAEACoSSpend ÷ ad sales × 10025%
Flipkart, ShopsyROIAd revenue ÷ spend4
AnyROASAd sales ÷ spend4x

Excel exports for the rest of the team

Finance wants a monthly sheet; the founder wants a PDF-able summary; the agency wants day-level data. The Reports Center exports what each of them needs:

  • Raw ads data for any marketplace as CSV or Excel
  • Processed multi-sheet Excel reports: Amazon ads summary, keyword, product and category targeting reports with day-level data, Flipkart ads reports, and a day-level optimisation report
  • Your Amazon account as an Amazon bulk spreadsheet
  • Exports from any view, such as keyword efficiency or the Flipkart placement deep-dive

What is sold today and what is coming

Ads management and reporting are sold for two marketplaces: Amazon (India and UAE) at ₹14,999 per month and Flipkart + Shopsy at ₹12,999 per month, both plus GST, with 10% off on six months and 20% off on twelve. The dashboard is laid out for more, split into e-commerce and quick commerce, and Myntra, Meesho, Blinkit, Swiggy Instamart, Zepto, noon and Namshi are coming soon. We will not sell them until they work.

The dashboard reads data; it does not change campaigns. Changes are bulk actions you run from the optimisation tables, each with a summary first and a log after.

Where the numbers come from

Every figure comes from the marketplace's official API after you authorise access on the marketplace's own screen: Login with Amazon for the Amazon Ads API and SP-API, Flipkart's authorisation for its Ads API. About three months of history loads when you connect; each daily refresh re-reads the last thirty days, because both marketplaces attribute some orders to clicks several days late. No browser extension, no password sharing, tokens stored encrypted.

Frequently asked questions

Is there one dashboard for Amazon and Flipkart ads?

Yes. BlooprintAI shows Amazon and Flipkart + Shopsy advertising in one dashboard: spend, sales, impressions, ACoS and ROI side by side, with drill-downs per marketplace and Excel exports.

Which marketplaces does the dashboard cover?

Amazon India, Amazon UAE and Flipkart with Shopsy today. Myntra, Meesho, Blinkit, Swiggy Instamart, Zepto, noon and Namshi are coming soon and are not sold yet.

How fresh is the data?

It refreshes daily and re-reads the last thirty days so late-attributed orders are included. Each marketplace shows the date its data is complete up to.

Can I export the dashboard to Excel?

Yes. The Reports Center produces raw CSV and processed multi-sheet Excel reports, and most views have their own export.

Does the dashboard change my campaigns?

No. It reads data. Changes to bids, budgets and keywords are bulk actions you start from the optimisation tables, each with a summary and a log.

Do I need both plans to see both marketplaces?

Yes. Plans are per marketplace: Amazon at ₹14,999 and Flipkart + Shopsy at ₹12,999 per month plus GST. With one plan the dashboard shows that marketplace.

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